As cinemas close across Africa, homegrown blockbusters are actually eclipsing Hollywood on the African market as for the first time in 13 years an African feature competes for the top award at Cannes.
This weekend, "A Screaming Man" by Chad director Mahamat-Saleh Haroun joins 18 other movies selected to contend for the prestigious Palme d'Or, awarded May 23 at the close of the 12-day film festival.
Yet cinemas across the continent are pulling down screens, converted to pentecostal churches, night clubs or warehouses.
The average rate of closure is estimated at one a month - an endemic trend blamed on ticket prices too high for the average African as well as on the proliferation of cheap pirated DVDs at any street corner.
Around 50 cinemas remain in business - most in South Africa and Kenya with a few in Nigeria - thanks to mushrooming city shopping malls.
In Ivory Coast, west Africa's cultural crossroads, "cinema is dying, if it is not dead already", said award-winning producer Roger Gnoan M'Bala.